Elliott loses yard sponsor

PA Sport Reporters
March 3, 2021 9:38 am

Noel and Valerie Moran’s company ends contract.

Prominent owners Noel and Valerie Moran’s company eCOMM Merchant Solutions has terminated its contract as Gordon Elliott’s yard sponsor.

The Morans, founders of eCOMM, also have a powerful string at Elliott’s County Meath stables – including JCB Triumph Hurdle market leader Zanahiyr.

It was confirmed on Tuesday night that the company’s sponsorship association with Elliott has ended.

The statement cited the reason as “recent events”, as Elliott faces an Irish Horseracing Regulatory Board investigation on Friday after an image of him sat on a dead horse was posted on Twitter last weekend.

eCOMM Merchant Solutions has terminated its sponsorship contract with Gordon Elliott due to recent events.
— eCOMM 365 (@ecomm365) March 2, 2021

As a result of the photograph, owners Cheveley Park Stud announced on Tuesday they have moved their horses – including the unbeaten Envoi Allen, and favourite to win again at this month’s Festival – away from Elliott.

The hugely successful Irish trainer is also currently banned from running any of his horses in Britain, after the British Horseracing Authority announced the interim measure on Monday.

Gigginstown House Stud, owners of dual Grand National winner Tiger Roll, have decided to keep many of their horses at Elliott’s Cullentra yard – despite what they described as an “unacceptable” photograph.

A Twitter post on eCOMM 365 read: “eCOMM Merchant Solutions has terminated its sponsorship contract with Gordon Elliott due to recent events.”